The Living Detail: Yoovy’s Signature Filigree, Crafted to Age Beautifully
At Yoovy, every element of our eyewear is designed with intention — not just for how it looks today, but for how it will evolve over time. At the heart of this philosophy is our signature logo filigree, a detail that sets our frames apart not just in design, but in spirit.
Unlike the stamped metal or plastic logos found in conventional eyewear, our filigree is cast from beryllium copper — a material known for its strength, flexibility, and distinctive ability to age gracefully. This isn’t a mass-market component. It’s a precision casting, created by hand in the Dolomites region of Northern Italy by a specialized artisan whose family has worked with fine metals for generations.
Why beryllium copper? It allows us to create a deeply sculpted, dimensional logo — one that is both incredibly detailed and inherently durable. This level of refinement simply isn’t possible with cheaper materials. More than that, beryllium copper offers something unique: a natural patina that develops over time. As your eyewear is exposed to the elements — air, light, skin, and time — the filigree slowly darkens and shifts, taking on a soft, organic richness.
It’s a bit like the way wood takes on character with age, or how copper cladding on a home deepens in tone as the years pass. This isn’t wear — it’s evolution. Each pair becomes more individual, more storied, and more beautiful the longer it’s worn.
We chose this path — working with a specialist in Italy, investing in rare materials, developing a patented design — because we believe true craftsmanship should stand the test of time. Not just physically, but emotionally. The filigree doesn’t just say Yoovy — it tells a story, one that changes as you do.
So when you notice that subtle transformation in your frames, that quiet shift in tone, know that it was designed to happen. It’s not a mark of age — it’s a sign of life. And we wouldn’t have it any other way.
RELATED PRODUCTS
Written by
Paula Burrows
Optometrist
Paula is the Optical Director at Yoovy and is responsible for our lab team to verify prescriptions and ensure your lenses are produced, assembled and quality checked before we despatch them to you.
